Case Study
Consistency Yields Remarkable Results
About: Second Harvest Heartland is more than a food bank. As one of the largest, most efficient and most innovative hunger-relief organizations in the nation, Second Harvest is on a mission “to end hunger, together”.
Before
- Size/Scale: 40,000 Active Donors in database.
- Challenge: From a starting point of 85 members in their legacy society, Second Harvest Heartland lacked a structured approach to expanding their planned giving pipeline and identifying high-potential donors.
After 3-Year Partnership with Canopy:
- 174% increase in Table of Hope legacy society participation to 233 members.
- $7.4M in added pipeline value.
- 1,060 high-interest prospects identified.
- Survey & data analysis unlocked new engagement opportunities.
- New role created: First full-time Planned Giving Officer.
“Over the course of our three years of partnership with Canopy, our planned giving pipeline saw consistent, significant growth, both for our prospect pool and committed donors. We more than doubled our estate giving society! Their survey process and data analysis brought transformative opportunities for our Development team, and they offered practical insights and resources for individual fundraisers to deepen donor relationships. Second Harvest Heartland’s partnership with Canopy yielded such successful pipeline development that I was able to leverage the insights and data to create a new role for myself as our organization’s first full-time Planned Giving Officer.”
—Kelsey Tyler, of Twin Cities food bank Second Harvest Heartland
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