Case Study
A Proactive Plan Grows Meaningful, Measured Results
About: Holland Home is a leading nonprofit senior living and care organization in Michigan, dedicated to providing a full continuum of services guided by service, compassion, and excellence.
Before
- Size/Scale: 2,700 Active Donors in database.
- Challenge: Before partnering with Canopy, Holland Home Foundation had limited visibility into their legacy giving pipeline, with only 13 known legacy pipeline gifts.
After 10-Year Partnership with Canopy:
- 1577% increase in known legacy donors to 218—now over 8% of their active donor file.
- Consistent, proactive follow-up plans ensuring no opportunities are missed.
- Organized, focused pipeline approach helping the Foundation team stay on track.
- Expert guidance & encouragement supporting growth and efficiency.
“A significant benefit Canopy brings to the table for us revolves around the pipeline approach and reaching prospects & donors in an organized, focused manner. “Keeping us on track” with follow-up and touch points is so helpful as we juggle multiple responsibilities within the Foundation Team. The pro-active follow up plans are clear, effective, and extremely helpful. Thanks to your team for your encouragement and expert help!”
—Keith Meyering, Donor Relations Director
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