Case Study
Dedicated Focus Bears Sustaining Fruit
About: Capital City Rescue Mission helps homeless and hurting men, women, and children in Albany, NY find the help and support they need to change their lives.
Before Canopy
- Size/Scale: 22,000 Active Donors in their database.
- Challenge: When our partnership began, CCRM had limited focus on planned giving with only 20 known legacy givers.
After 8 Years with Canopy:
- 480% increase in known legacy givers to 116.
- Over $6M of growth in planned gift expectancies.
- Celebrated two recent major gifts totaling $850,000.
- Gained greater understanding about donors’ desire to leave a lasting impact.
“Canopy really helped us grow our Legacy giving and move our focus to these special donors and their previously untapped ability to sustain what we do. Also helped us to realize that we have donors who love us but need to be shown how they can continue to support an organization they love even after they are gone. We received a notification today from a friend who informed us in person that we are the beneficiary of his retirement accounts which total around $450,000! What an amazing guy. We also just got word that we will be receiving over $400,000 from another special donor who passed in January. We did know we were in her will, we just didn’t know how much. Her financial guy visited us in person to let us know.”
—Sue Jones, Director of Development
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